No, not the decades-old cologne from the House of Klein, but the ages old habit of focused preoccupation that is the stuff of legends and modern disorders. If not for dogged determination, there would be no Sistine Chapel, no swims across the English Channel, no hapless homeowners haunted by Trading Spaces™, willing to hand common sense (and their living rooms) over to their neighbors. Obsession is the engine of creativity, the fuel of our economy, the heart of good advertising and design, and the soul of marketing. Imagine that same singular focus dedicated to your company’s needs.