When the School of Missionary Aviation Technology (SMAT) came to Cull Group, they had a unique dual identity: a non-profit aviation school focused on missionary work and a for-profit aviation business offering aircraft maintenance, rental, and more. They needed a cohesive, compelling brand experience that could span two distinct audiences while supporting their recruitment, fundraising, and marketing goals.
That sounded like our kind of challenge.
Cull Group began with a comprehensive marketing strategy tailored to SMAT's dual mission. We helped define key messaging for each side of the business, aligning their branding and promotional efforts with their specific goals of increasing enrollment and improving brand recognition.
Our creative work started with a full logo and brand identity redesign. The new branding reflects SMAT's professionalism and purpose-driven mission. From this foundation, we built a cohesive suite of collateral:
Each piece was designed to reflect SMAT’s new brand identity and resonate with students, donors, and aviation clients alike.
We didn't stop with print.
Cull Group designed and maintained two separate websites for SMAT: one for the aviation school (smat.edu) and one for the aviation business (smataviation.org). Each site was built with user experience, SEO, and storytelling in mind, helping drive inquiries, increase visibility, and communicate SMAT’s offerings.
On the ground, we revamped SMAT’s physical presence with building and wayfinding signage, including a monument sign, magnetic door signs, and office labels. We also created banners for conferences and outdoor events to help SMAT stand out.
To tell SMAT's story visually, Cull Group conducted multiple on-site photo and video shoots. We captured classroom activities, hands-on training, headshots, and stunning visuals of their aircraft and facilities. The footage became the foundation for promotional materials and a recruitment video that brings SMAT's mission to life.
To support SMAT’s long-term goals, we developed and executed a digital marketing strategy focused on SEO and enrollment growth. From optimized content to newsletter templates and targeted campaigns, we helped SMAT increase its digital reach and connect with future students and donors.
The result? A consistent, professional brand across every touchpoint. Increased awareness and enrollment. A marketing partner who understands their mission.
At Cull Group, we don’t just make things look good. We create strategic, integrated marketing systems that move our clients forward—whether they’re in the air or on the ground.
Ready to see what we can do for your organization? Reach out to us here: https://www.cullgroup.com/contact