Branding and Brand Strategy

Branding is a popular topic, but you might be surprised to learn that it’s not just a logo and some business cards. Brand strategy will inform your company’s logo and identity materials, but doing a brand update or a totally new re-brand means digging deep into who your business is, and who it wants to be. It’s the emotional relationship that your company has with its audience—whether that’s customers, other businesses, non-profit supporters, or something else entirely. What does your audience think of you? Are you perfect strangers like Balki and Larry? Is it complicated? Let us get you into a committed relationship with your customers.

From single words that describe your values and vision, to overarching themes and concepts that get to the heart of your purpose, branding is the most important piece of marketing strategy for your business.

Highland Plastics LogoManufacturer | Plastics

Highland Plastics specializes in custom compounds and extrusion since 1991. In addition to updating the main logo, Cull Group created three new logos to represent different types of material.

Forest Hills Foods LogoRetailer | Grocery

Forest Hills Foods needed an updated logo to represent their brand. Cull Group developed this logo, along with signage and other marketing pieces for Forest Hills Foods.

Orion Construction LogoConstruction | General Contractors

Orion Construction is a multi-service construction company, active throughout the Midwest, with resources to handle projects of any size and complexity. This is the new Orion Construction logo designed by Cull Group.

Magi LogoServices | Software Development

Cull Group designed the Magi logo to encompass the technological and forward-thinking characteristics of their business. 

Old Orchard Healthy Balance Name & LogoRetail | Juices & Concentrates

Old Orchard offers over 100 different juice and beverage products available at stores across the nation and around the globe. They regularly add to the product lines with new flavors and types of juices, like the Healthy Balance line, for which Cull Group designed the logo.

Headbloom Name, Logo & TaglineServices | Business Consulting

Headbloom's name, logo, and tagline were designed by Cull Group to characterize the company's mission to help people achieve greater workplace harmony and productivity through communication. 

Like what you see?Start your next project with us!

All fields are required.